We now have a new and improved ad creator! The functions have not changed significantly, but the layout and appearance have been updated, as well as the machinery behind the scenes.
Everything will be explained over 3 guides, but first, let's take a look at what's required for you to use it 😍
What is required for me to use the new ad creator?
There are just a couple of things that need to be in place before you can start using the new ad creator!
It's only available to users of Basic 2.0 (if you're not working with that now, please contact your customer success manager or support!)
A module needs to be activated
That's all! We would also recommend taking a look at the guides on this, which contain the answers to most questions.
Getting Started
Once the feature is activated on your account, the system, every time you create a new case, will automatically be set to use the new ad creator.
You won't have to do anything!
If you wish to use the old layout in individual cases, you have the option to do so by unchecking the box "Use new ad creation process" in the "Case Details" step.
Eventually, the option to opt out of the new ad creator will disappear, but only after we have ensured its functionality! We will return with more information about this when the time comes!
Advertisement Information
Let's get started with the actual advertisement and what the new ad creator looks like!
The biggest changes are in the layout and the order of the steps, which have been rearranged to work as optimally and smoothly as possible.
We'll go through everything step by step!
Advertisement Form
The first thing you need to choose is which advertisement form you want to use, if you have more than one that is. If you only have one, this option will not appear!
The advertisement form controls which fields will be available during the creation of the ad. Here, you can only choose which form to use, you cannot edit which fields are included.
You, the one creating the ad, rarely need to think about this as the advertisement forms are created by your administrators, and they have already decided what should be included 😄
Ad title and Case details
Once you have chosen an advertisement form, the form in question will pop up on the screen, and it's time to fill it in!
Ad title - The next point is to specify a title for the ad. Unlike the case title that you specified when you first created the entire case, this title is what the candidates will see when they look at the ad. Therefore, choose something that informs them about what the position is and maybe if it concerns a specific department, location, or similar.
Case details - Then, you will see a box that compiles the information you provided in the first step when you created the whole case. From this view, you cannot change this information, but if you see something that isn't correct, you can go back to the "Case details" step and change it. Do this either directly before you continue to fill in the ad or after you have finished this step so that you can save the information before leaving the page!
Ad text
Now we move on to the actual ad text! This step can look a bit different depending on whether you use what we call "simplified adstep" or not. Don't worry, we will go through how both look and what it means for you 🤩
No simplified ad step
If you don't use "Simplified ad step", you will see this:
The most common thing is that you have 4 separate fields that you fill in at this step - "About the workplace", "Work tasks", "Qualifications", and "Additional information".
Often, there are standard texts for "About the workplace", "Additional information" and/or "Qualifications" under the organisation settings, and then this text will automatically be fetched when you create an ad. The text in "Qualifications" and "Additional information" can always be edited at this step, but the text in "About the workplace" may have its own settings, which are made under the organisation settings.
Text in "Work tasks" will always need to be filled in when creating an ad.
If you create a case with KBR, the fields for "Work tasks" and "Qualifications" will already be filled in, since this information has already been specified in the requirement profile.
However, you can always edit the text in the advertisement if you wish.
The settings for "About the workplace" can be:
That the box is completely locked and can only be edited in the organisation settings
That the existing text cannot be edited, but you can add text
That the text is completely editable
Simplified ad step
If you have the simplified ad step activated, then three of these fields will be merged into one field - "Work tasks", "Qualifications", and "Additional information". Instead, you get a field called "About the job", and it looks like this:
With this field, you have a bit more freedom to format the ad with your own headings and layout! 😍
The simplified ad step is something that can be activated at the organisation level.
Ad template
Regardless of which one of the above that you use, you can use an ad template, which can save time and energy if you perhaps often recruit for the same type of position.
To use an ad template, press "Use template" and a list of your available templates will come up for you to choose between. The button for this can be found at the bottom right.
Extra content
The last thing to do is to choose if there should be any extra content in the ad, like an image or a video, and to add your contact persons.
Image
The images you can add are the ones available in your image bank. If you want to know more about this, there's a complete, nice, article about it!
To add an image, simply press "Select image", and then the images that you have available will appear on the screen.
You can have one image in the ad.
Video
You can also choose to include a video. Then press "Add video" and paste the URL of the video. It's that simple!
Other
If you have more fields available in your advertisement form, what we mentioned at the beginning of this guide, they will also be displayed here and can be filled in by pressing the + symbol, just like with the video.
Contact persons
It's a requirement to add contact persons, we want your candidates to know who to contact with questions!
Here you can either choose to add an existing contact person from the dropdown list or to create a new one. If you add a contact person from the list and notice that some information is incorrect, you can edit the details directly at this step.
New contact persons, and changes to existing contact persons, will only be displayed in the specific advertisement! Changes will not affect the created contact, and you cannot create a permanent contact person here.
Permanent changes and new permanent contact persons need to be created on your account by an administrator.
Save, proceed and "More actions"
To save the information in the step, you need to click "Save and proceed" in the bottom right corner.
There are also a few more good functions to know about!
If you click "More actions", a list of other things you can do, such as save the ad as a template (if you have the access rights to this), export the ad, print it, etc., will appear.
You can also preview the ad to see how it will look!